There are two main types of research: quantitative and qualitative. Quantitative research is more scientific and unbiased, but qualitative research is what makes or breaks your copy. Qualitative research helps uncover the factors that influence consumers in a specific market. The days of using punchy phrases and clever puns are long gone because people don’t like being sold on anymore, says SaaS copywriter. The best tactics for doing research are interviews, polls, interviews, surveys, and background surveys.
I’m a Saas Writer and Content Writer helping technology connect with people.
In the words of David Ogilvy,
“If you’re trying to persuade people to do something or buy something, it seems to me you should use their language, the language they use every day, the language they think in.”
In the world of research, qualitative research helps you find out how and in what way your client thinks.
It also tells you the deepest “why” of your customers and why they are looking to find the solution your SaaS product provides.
Before we delve into this, as a writer, research is an essential component that helps us create powerful copy. This helps us learn more about the product and its industry.
There are two main types of research:
Quantitative research: This type of research is prevalent in digital marketing and rightly so. Quantitative analysis deals with numbers and statistics, as its name speaks for itself.
Quantitative research helps you get evidence about the hypothesis, market insights, consumer attitude, or overall helps you make marketing decisions using statistics.
Examples Quantitative research includes closed-ended questions in polls, surveys, questionnaires, or A/B testing.
Qualitative research: This research uncovers the factors that influence consumers in a specific market. Anthropologists often use this type of research to conduct interactive analysis and understand why something is happening the way it is.
It’s not popular like quantitative research in marketing. Since quantitative research is more scientific and unbiased, it is easier to control. However, for a SaaS writer, this is what makes or breaks your copy.
Why qualitative research is becoming increasingly important
The world is more and more abandoned. There are more submarkets and many new competitors than ever before. The days of using punchy phrases and clever puns are long gone, because people don’t like being sold on anymore.
Qualitative data helps you tap into the conversation that’s already going on in the minds of your consumers. If you could find their most important issues, their desire, their motivation and their hesitation, you can position your product as the immediate solution to their pain. (Which is the most important goal you should have as a business owner or marketer.)
How to do qualitative research
First you put on your archaeologist hat, put on a disguise, maybe a fake mustache, and stalk your clients. Just make sure you don’t get caught.
Sorry to waste your time. It was a joke.
Focus groups, in-depth interviews, and other research techniques are all included significantly in qualitative market research. These tactics are also used in quantitative analysis, but the main difference is that we use open-ended questions in qualitative research.
Some of the best tactics are
2. Interview with stakeholders
4. Email surveys
5. Background survey
You can base the research on a small but very valid sample of respondents, often between 6 and 10, and match the research with large groups of data from emails, servers, and surveys. This will help you with an overall picture and the perfect mix of the correct data set.
How to research and organize it is for another day and time for me to explain. In short, I organize it by grouping the data and mapping it so that my clients can see it at a glance and understand it easily. You can also put them in an analysis report.
If you’re trying to write powerful SaaS copy, qualitative research helps you find your customer’s voice. This not only helps you to market copies but also allows you to develop your product according to market needs.
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