The Miami Marlins eventually secured a naming rights deal for Marlins Park, now officially known as LoanDepot Park.
Since Marlins Park opened in 2012, the Miami Marlins have never found a satisfactory answer to the immortal question “What’s in a name?” “.
Until yesterday, when mortgage company LoanDepot found enough zeros to meet the tastes of Derek Jeter and Bruce Sherman.
In what amounts to another huge front office victory for the franchise, obtaining an agreement on naming rights for the stadium generates even more revenue for the Marlins in the little market. Coupled with a new television contract, the team is in great shape as we approach 2021 and beyond.
No more expensive contracts paid for players who are no longer part of the team. No more of the league’s worst position in terms of media money, or in the case of putting a name on the building, just a full zero. Finally, a strong farming system supporting a young roster.
No, the Miami Marlins will likely never enter a Francisco Lindor-type draw with a free agent. However, even as Derek Jeter tried to temper payroll expectations at today’s press conference, every Marlins fan should be excited about the organization’s ability to strengthen its young core at the to come up. You won’t find a baseball team that is so close to the competition, with so few future salary commitments.
As for the name itself… it’s not exactly baseball poetry. Absolutely, it has a corporate touch. Without a doubt, many fans will take the same approach as when the Miami Dolphins home began its series of name changes in the mid-1990s. Just as the Ends still play Joe Robbie, the Fish will forever play Marlins. Park.
And yes, there are a lot of jokes to be made based on the Marlins’ history playing in a stadium with “loan” in the title. It’s almost like they’re trying to troll the city and county with this one… but it’s fruit at hand.
Particularly because it doesn’t matter what the name of the building is, unless accepting an offer from an adult film company. I’d rather take a bus than take the American plane, but that didn’t stop me from cheering on the Miami Heat all these years. Anything that tastefully pays payroll bills.
If any of the money from this new contract lands in a player’s pocket, I’m more than happy to sing the praises of LoanDepot Park. As long as they start to capitalize on the L.