The Royal Bank of Canada (RBC) and the RBC Foundation today announced their support for the Canadian Red Cross to strengthen its emergency response services across the country with $2 million in cash donations and 1 million in in-kind support over the next three years.


As one of the largest humanitarian organizations in the world, the Canadian Red Cross supports individuals, small businesses and community partners affected by emergencies, including natural disasters. They do this through a team of highly trained emergency management experts, staff and volunteers who are in communities across Canada and ready to deploy at a moment’s notice.


Canada could see an increase in major consecutive or simultaneous emergencies and the Red Cross expects to respond to more than 230 disasters over the next 10 years. With this in mind, it is essential that Canadians focus on emergency preparedness, enabling them to better manage during and after an emergency. Emergency preparedness can also help reduce loss of life, negative mental health effects and impacts on our communities.


The partnership will support:

  • Targeted recruitment rapid responders and volunteers to manage emergencies in their communities and across Canada.
  • Expert training for responders and volunteers to set up field hospitals, conduct virtual operations and conduct needs assessments.
  • Ability building to support team deployments within 24 to 72 hours, transferring resources seamlessly within and between multiple site operations.
  • Skills volunteering with senior management and RBC experts, focused on research and analysis, implementation and evaluation to engage appropriately with people when needed. Advise on training, community engagement and emergency response practices with an emphasis on gender inclusion and cultural sensitivity to align with the needs of diverse communities across Canada.

“When a natural disaster strikes, Canadians ask ‘How can I help?’ said Mark Beckles, Vice President, Social Impact and Innovation, RBC. “This partnership between RBC and the Canadian Red Cross will allow Canadians to do just that: help. We provide RBC members and Canadians with the tools and training to prepare for worst-case scenarios.”


This partnership between the Red Cross and RBC will help the Red Cross continue to build its capacity to respond to emergencies and build resilient communities across Canada.


“RBC is a valued partner of the Canadian Red Cross, and this support will help us increase our expertise and our presence in communities across Canada,” said Jean-Philippe Tizi, Chief Emergency Officer, Canadian Red Cross. “This additional capacity will help ensure our teams are well positioned to respond as we continue to deal with an increasing number of emergencies across the country.”


About the Canadian Red Cross


Here in Canada and abroad, the Red Cross is ready to help people before, during and after a disaster. As a member of the International Red Cross and Red Crescent Movement – ​​which is made up of the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 192 societies National Red Cross and Red Crescent Societies – The Canadian Red Cross is dedicated to helping people and communities in Canada and around the world in times of need and helping them build resilience.


About RBC


Royal Bank of Canada is a global financial institution that takes a purpose-driven, principle-based approach to delivering industry-leading performance. Our success comes from the more than 89,000 employees who use their imaginations and ideas to bring our vision, values ​​and strategy to life so we can help our customers thrive and communities thrive. As Canada’s largest bank and one of the largest in the world by market capitalization, we have a diverse business model focused on innovation and delivering exceptional experiences to our 17 million customers in Canada, in the United States and 27 other countries. For more information, visit rbc.com.


We are proud to support a wide range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.

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