HAMBURG, Germany and NEW YORK, September 15, 2021 / PRNewswire / – Global market research technology provider Quantilope acquires UK-based qualitative video research firm Plotto and expands into automated qualitative market research. With this acquisition, quantilope announces the launch of the inColor product, extending the company’s existing Insights Automation platform as a stand-alone product to provide users with automated online qualitative market research.
With this step, the international provider of software for professional and automated market research expands its existing portfolio to now offer its users automated quantitative and qualitative online market research.
inColor is launched as a stand-alone product. The product is a software platform for video-based qualitative market research. The technology is highly equipped with artificial intelligence to handle complex and time-consuming qualitative research processes. This includes features like automatic transcription, AI-based sentiment analysis, and AI-based emotion recognition that enable businesses to quickly gain in-depth qualitative insights into their target audiences. Qualitative insights from market research provide important insights for innovation management, product development, and marketing, such as uncovering deep underlying needs.
“InColor introduces a new dimension of consumer privacy for brands around the world. It will integrate the needs and motivations of consumers into marketing and innovation management more easily than ever before and will allow you to really find out what motivates consumers. With inColor, consumers can virtually sit at the decision table via video recordings. This allows marketing and innovation managers to quickly and thoroughly understand their target groups and directly integrate the results into their strategies. With its existing quantitative technology and new qualitative technology, quantilope sets the new standard in professional and automated market research, ”explains Dr. Peter Aschmoneit, CEO and co-founder of quantilope.
Plotto Ltd. will continue as a subsidiary of Germany-based quantilope GmbH.
Learn more about quantilope inColor here.
About the quantilope
quantilope is a global software company and a leading provider of knowledge automation technology. Quantilope’s Insights Automation platform enables brands to perform high-quality research more efficiently, faster and more efficiently. The technology automates advanced research methodologies on an end-to-end platform connecting the entire research process, from the creation of your project to advanced analyzes and reports. Backed by a team of certified research consultants, quantilope provides analytical teams with the expertise and tools to conduct transparent research and unlock solid information in as little as 1 to 5 days.
Founded in 2014, quantilope is one of the fastest growing technology companies in Germany (Tech Fast 50, Deloitte 2020) and ranks among the 50 most innovative suppliers in the world in terms of information (17th place, GRIT Top 50 Most Innovative Suppliers 2021, Greenbook) and is a finalist for the 2021 award powered by Quirks for Technology Impact. The company employs more than 200 people around the world.
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