In the latest campaign finance reports, Summit School Board candidates paid for additional advertising, including text messages, direct mail, and advertisements with the Summit Daily News and Krystal 93.
The elected candidates – Kate Hudnut, Chris Guarino, Johanna Kugler and Lisa Webster – all received what is known as a “non-monetary contribution” from Summit County Democrats for the ad that ran on SummitDaily.com. Contributions made on behalf of a candidate must be declared, so each of those candidates declared approximately $ 50 in non-cash contributions from the local Democratic Party. The Democratic Party’s digital advertising campaign cost approximately $ 2,500.
Additionally, Hudnut, Guarino, and Webster each brought in around $ 47 for postcards sent by the Democratic Party.
Guarino’s campaign paid $ 1,196 for a separate digital ad with the Summit Daily, and since it also included the names of Hudnut, Kugler, and Webster, they were required to declare that they had reimbursed Guarino’s campaign.
“I was responsible for running my banner ad, and when the Democrats chose to do one themselves, we just thought it was appropriate to treat it the same,” Guarino said. “We weren’t going to reimburse the Summit Dems, but we reported it by saying, ‘Hey look, they did something that helped our campaign. We therefore report it as non-monetary. They didn’t give us any money, but they promoted us.
The winning applicants declared a total of approximately $ 3,000 in expenses during this filing period.
Hudnut acknowledged that there had been nationwide allegations that large sums of money were grabbing the races, and she believes this is due to the controversial nature of the election. She said Democrats gave her money, but she also had Republicans and unaffiliated voters for her campaign.
“For good reason, campaign finances are really tightly regulated,” Hudnut said. “So we absolutely do our best to follow the letter of the law. … I take this very seriously. I am not trying to break the laws by showing up to the school board.
Each of the 4 For the Kids candidates – Kim Langley, Manuela Michaels, Pat Moser and Danielle Surette – focused their spending primarily on a text messaging and direct mail campaign, each contributing $ 2,071 to Rampart Strategies.
Langley, Michaels and Moser also paid $ 542.72 each for newspaper ads, and Langley, Michaels and Surette each paid Rampart an additional $ 1,625 for direct mailings.
In the last round of spending, Slate paid just over $ 15,000 in total.
Langley wrote in a text message that there are a lot of companies that do direct mail and text messaging and the slate ended up working with Rampart Strategies after looking at the costs. She said the company designed the texts and direct mailings and tried to direct them to potential voters.
Langley added that since the list had additional funding, it sent its latest round of letters to a wider audience, including those who were less likely to vote.
Toby Babich did not raise any money during the election, but spent $ 250 of his own money on his latest file, which did not detail his expenses.
He had already been flagged for late filing – he missed the first four deadlines – and requested a waiver to reduce his fine from $ 1,750 to $ 50. A rule in the Campaign Funding Handbook states that if this is the first default in 24 months and there is no circumstance that made it impossible to file in a timely manner, the penalty will be reduced to 50 $.