SHANGHAI: Zhou Hongying, 49, a villager, didn’t expect her to become popular among some online shoppers in China. Using live streaming, she sells handmade shoes, bags and agricultural products on well-known e-commerce platforms.

On average, a typical live broadcast session of his attracts an audience of almost 10,000 potential e-buyers. During the show, she demonstrates how to sew fabric shoe soles, an ancestral know-how that she now masters.

“Now I have another job: teaching village women to sell products through live streaming on e-commerce platforms,” Zhou said.

Its live broadcast studio resembles an art gallery with ethnic styles. It is located in Yantouwan Village in Macheng City, Hubei Province. Two separate rooms are filled with webcasting equipment. Zhou’s two colleagues sell chrysanthemum tea, the top-selling product among local specialties. In 2020, products worth more than 5 million yuan (US $ 782,364 or RM 3.2 million) were sold online from here.

Yang Zuozhu, party secretary of Yantouwan Village, called the gallery “Internet celebrity hotbed”. Through online sales platforms, local Internet “celebrities” not only help sell local agricultural products, but also products that have sold well elsewhere.

E-commerce and agriculture have become two key sources of livelihood. Online sales generate the largest share of income for local villagers, he said.

Yang showed some of the infrastructure set up in the village to promote the so-called internet economy, including a training school for webcast hosts, a courier company, and an outdoor park that serves as a backdrop for advertisements. are touring and also serves as a site. for visits. – Chinese Daily / ANN

To support the construction of infrastructure and promote e-commerce, the local government of Macheng City has continuously injected tax funds. Local authorities viewed this new economic model as an engine of consumption and economic growth, which previously contributed to poverty reduction.

According to Bao Bin, head of the local finance department of Macheng City, nearly 830 million yuan (RM 535 million) of tax funds will be integrated and coordinated this year to consolidate and expand progress in poverty reduction with rural revitalization. Part of the funds, totaling 130 million yuan (RM83 million), will be used to develop specialized rural industries.

It is in line with the provincial government’s work plan for this year to promote the rural revitalization strategy in Hubei province (central China). From this year to 2025, Hubei’s finance department increased its budget by 500 million yuan per year to support large enterprises in technology development, agricultural production, key equipment procurement and chain logistics. cold, said Jin Weifeng, an official with the provincial finance department. .

The local government will also integrate 500 million yuan a year to subsidize bank loans for large companies, Jin said.

About 20 kilometers from Yantouwan village is a chrysanthemum base. Some edible varieties of this flower are used as tea, snacks, and to make traditional Chinese medicine. Most of the products Zhou sells online come from factories around this flower growing base.

The chrysanthemum industry has become a mainstay of the economy of Huangtugang City in Macheng. The government has allocated 80 million yuan to build four new greenhouses, an exhibition, a chrysanthemum by-product factory and a seedling workshop, according to local officials.

The chrysanthemum industry has moved from traditional extensive planting to an integrative and demonstration development model that integrates scientific research on chrysanthemum, standardized planting, intensive processing, cultural exposure and preservation of horticultural health. , they said.

This specialized industry can provide more than 2,000 households lifted out of poverty with an average annual income of more than 10,000 yuan, and the output of the city’s entire industrial chain exceeds 300 million yuan, they said. local officials said.

“To promote rural revitalization, we cannot stick to all the old models of poverty reduction. Instead, we need to innovate new measures and consolidate results. The main obligations of finance departments include fundraising and overseeing the use of funds, to ensure that the money is injected into the right areas, ”said Hu Qingchao, deputy head of the finance department of the city of Macheng.

The Macheng municipal government arranged 120 million yuan to support large-scale industrial development projects in the counties. “We have adopted flexible management methods. If the projects are not profitable, we will recall the funds and reallocate them to other priority areas, ”Hu said.

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