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At KT&G, MZ Generation provides management advice to CEO

KT&G CEO Baek Bok-in, second from right, holds a meeting with young employees in his Seoul office this month.  Courtesy of KT&G
KT&G CEO Baek Bok-in, second from right, holds a meeting with young employees in his Seoul office this month. Courtesy of KT&G


By Lee Min-hyung

Members of the MZ Generation recently made suggestions to KT&G leadership, advising the company’s CEO, Baek Bok-in, to put more effort into creating a sustainable corporate culture.

The meeting between Baek and a group of 10 employees in their 20s and 30s aimed to share ideas on how to ensure its growth in the environmental, social and corporate governance (ESG) field. Generation MZ is a Korean term that includes both Millennials (those born from 1981 to 1995) and Generation Z (those born from 1996 to 2005).

Last May, KT&G launched what it calls the Sangsang Junior Board, an advisory body for younger generations. Those selected as members of the Board of Directors engaged in a wide range of activities with a focus on improving the organizational culture of the company and seeking its next areas of growth for expansion. corporate world.

The younger employees exchanged ideas with Baek at the recent face-to-face meeting. They included activating communication channels between employees and management and introducing environmentally friendly packaging for tobacco products, according to the company.

“The meeting was meaningful in itself, as the young staff presented their visions and directions for sustainable growth,” said Baek. “We expect the board of directors to become a bank of ideas for the company and that management will spare no effort to turn their suggestions into reality.”


















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